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Adagio Teas

Pair of Shoes Marketing has been working with Adagio Teas since Memorial Day of 2010. Pair of Shoes Digital Marketing was attracted to Adagio Teas because their quality products, quality service and online business model. Adagio Teas is a online business that offers an interesting, high-quality product, offers excellent service and support and, possibly most importantly, Adagio Teas is a consumer-centric businesses that is committed to listening to their consumer as well as fulfilling their customer's needs.

adagioAdagio Teas is a gourmet tea importer and distributor based in Garfield, New Jersey. Known for its wide range of high-end teas and innovative tea-ware, Adagio Teas has become the largest online retailer of tea since its inception in 1999. Adagio Teas is the number one destination for tea online.

Adagio started in Clifton, New Jersey in 1999, with the creation of an e-commerce site for direct to consumer sales. The two-brother team that started Adagio were inspired by their mother's passion for high quality loose leaf tea. Upon noticing the lack of gourmet teas in supermarkets and other retail outlets, the family begun importing loose-leaf tea from abroad and distributing it throughout the country. The company is now housed in a 26,000 sq ft warehouse in Garfield NJ, and has begun shipping from a 24,000 sq ft warehouse in Fresno CA. Expanding on its efforts in the United States, the company opened a 3rd warehouse in the United Kingdom in order to serve the European market.


Pair of Shoes Marketing created numerous social media entities for Adagio including a "40 Teas" Twitter Page, Facebook Page, Blog, YouTube Channel and numerous videos within the channel, an Adagio Teas "City" within the Fundraiser website and, lastly, created the "40 Teas: Tea Tournament", a competitive Tea Tournament in order to create excitement around and spotlight numerous Adagio Tea products.